There are few things we welcome into our home with such willful abandon as television. That’s because we don’t just watch television anymore, we binge-watch. A recent survey by Harris Poll on behalf of Comcast showed that 82% of U.S. adults say they binge-watch television. (The survey conductors defined binge-watching as “watching two or more TV episodes of Read more …
Let’s face it, marketers want to be the fountain of youth when it comes to generating new ideas, but that is just a dream that will never come true. I’m not intentionally trying to be grim, but with the millions of marketers out there right now, it’s extremely difficult to constantly churn out fresh ideas Read more …
Brand benchmarks are increasingly important. They give you the starting point as to where the drive the car and then a layout of where to finish. We’ve mentioned before about the three facets of benchmarks and how to create your own marketing benchmarks; yet, that isn’t that isn’t where they stop. Marketing channels are without a doubt interrelated and just how these channels are connected so are the underlying benchmarks. Typically, a benchmark relies on other factors to even become a proceeding benchmark. Read more …
In our Email Data Report, we analyzed 93,611 emails from over 2,158 email lists, and what we found was… a whole lot of sameness. Yes, it seems email marketing has become an exercise in mimicry and monotony, and this pattern held true when we took a closer look at the times of day and days of the week when email marketers are pushing out their correspondence and e-newsletters. Just take a look at the breakdown of our report’s email schedule data below. Notice any trends? Read more …
Email campaigns can drive more leads with a higher ROI than their other content marketing counterparts — so long as your email stands out in an inbox. For our Email Data Report, we dug into the current state of email marketing, paying special attention to how marketers handle that all-important digital headline: the email subject. Anatomy Read more …
