Instagram is the top social media network for engagement, and a great place to grow your brand’s audience. However, in a platform where looks are everything, finding good ideas for Instagram content can be intimidating! But it doesn’t have to be — we’ve created this list of 51 content ideas for what to post on…
What to Post on Instagram: 51 #InstaIdeasInstagram is the top social media network for engagement, and a great place to grow your brand’s audience. However, in a platform where looks are everything, finding good ideas for Instagram content can be intimidating! But it doesn’t have to be — we’ve created this list of 51 content ideas for what to post on... Keep readingRebecca Lee White
The 2016 NFL season is upon us! From workouts to OTAs (organized team activities) to training camp, players and coaches have been preparing for months to get back and pursue the Vince Lombardi Trophy and the Super Bowl. This also means that the content producers for web and social media are right alongside them, following…
How the Washington Redskins Prepare (Digitally) for the NFL SeasonThe 2016 NFL season is upon us! From workouts to OTAs (organized team activities) to training camp, players and coaches have been preparing for months to get back and pursue the Vince Lombardi Trophy and the Super Bowl. This also means that the content producers for web and social media are right alongside them, following... Keep readingGeoffrey Blosat
As social networks go, LinkedIn is all business, and your marketing strategy around this platform for professionals should be made to match. That’s why having a guide to LinkedIn tailored for marketers is essential if you’re going to take advantage of every aspect of the platform for your company. In this marketer’s guide to LinkedIn,…
The Marketer’s Guide to LinkedIn: Best Practices, Analytics, and MoreAs social networks go, LinkedIn is all business, and your marketing strategy around this platform for professionals should be made to match. That’s why having a guide to LinkedIn tailored for marketers is essential if you’re going to take advantage of every aspect of the platform for your company. In this marketer’s guide to LinkedIn,... Keep readingRebecca Lee White
Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories — click to jump to that section! Advertising Audience Engagement Branding…
365 Marketing Quotes to Keep You Fired Up All YearEvery marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories — click to jump to that section! Advertising Audience Engagement Branding... Keep readingRebecca Lee White
Happy National Dog Day! Maven the Corgi might be the face of TrackMaven, but we have a ruffin’ pawesome team of canines (and their owners) on our team. In honor of #NationalDogDay, we’re head-over-paws excited to introduce you to our Barketing Department. Want to join the pack? Tweet us a picture of your furry friend…
Introducing the TrackMaven Barketing Department!Happy National Dog Day! Maven the Corgi might be the face of TrackMaven, but we have a ruffin’ pawesome team of canines (and their owners) on our team. In honor of #NationalDogDay, we’re head-over-paws excited to introduce you to our Barketing Department. Want to join the pack? Tweet us a picture of your furry friend... Keep readingKara Burney
As digital technology improves, so do social media networks, screen resolutions, and — combining the two — image sizes and resolutions for social networks. There are many social media image size guides out there for individual users, but we wanted to create a go-to brief for marketers looking for brand image sizes. Below is a…
Social Media Image Sizes Guide [+ FREE TEMPLATES]As digital technology improves, so do social media networks, screen resolutions, and — combining the two — image sizes and resolutions for social networks. There are many social media image size guides out there for individual users, but we wanted to create a go-to brief for marketers looking for brand image sizes. Below is a... Keep readingRebecca Lee White
Social media spending is projected to balloon to 21 percent of marketing budgets in the next five years. But what will social media marketing even look like five years from now? If the last six months are any indication, change is the only constant. Here are the big-picture shifts going on in social media marketing right…
The State of Social Media for Business in 2016Social media spending is projected to balloon to 21 percent of marketing budgets in the next five years. But what will social media marketing even look like five years from now? If the last six months are any indication, change is the only constant. Here are the big-picture shifts going on in social media marketing right... Keep readingKara Burney
Webinar platforms are quickly becoming an essential part of the martech stack. The reason is simple: webinars drive leads. But as with most marketing programs, the right execution is essential to make a webinar program work. After all, if you’re going to ask someone to take 30 minutes to an hour out of their day,…
How to Build a Webinar Program That Actually Drives LeadsWebinar platforms are quickly becoming an essential part of the martech stack. The reason is simple: webinars drive leads. But as with most marketing programs, the right execution is essential to make a webinar program work. After all, if you’re going to ask someone to take 30 minutes to an hour out of their day,... Keep readingKara Burney
Webinars are a useful tool for learning insights and techniques from the best in the business. But finding marketing webinars on specific subjects requires time and effort — neither of which you have to spare. We’ve created a segmented directory of the 204 best marketing webinars from across the industry, to help you find what…
204 Marketing Webinars to Boost Your SkillsWebinars are a useful tool for learning insights and techniques from the best in the business. But finding marketing webinars on specific subjects requires time and effort — neither of which you have to spare. We’ve created a segmented directory of the 204 best marketing webinars from across the industry, to help you find what... Keep readingRebecca Lee White
On August 2, Instagram announced that it will be releasing Instagram Stories, a feature that allows users to take, edit, and share photos and videos that will expire after 24 hours. Rolling out over the next few weeks, Instagram Stories has caused controversy due to its striking similarity to another social media platform — Snapchat….
How Instagram Stories Will Impact Your BusinessOn August 2, Instagram announced that it will be releasing Instagram Stories, a feature that allows users to take, edit, and share photos and videos that will expire after 24 hours. Rolling out over the next few weeks, Instagram Stories has caused controversy due to its striking similarity to another social media platform — Snapchat.... Keep readingRebecca Lee White
Now that you know how to use Snapchat, it’s time to start creating amazing content for your brand! But where do you start? The art of Snapchat lies in linking individual snaps together to create a “story.” I’ll walk you through some pro tips and Snapchat ideas for creating content that will make your business…
17 Killer Snapchat Ideas and Pro TipsNow that you know how to use Snapchat, it’s time to start creating amazing content for your brand! But where do you start? The art of Snapchat lies in linking individual snaps together to create a “story.” I’ll walk you through some pro tips and Snapchat ideas for creating content that will make your business... Keep readingRebecca Lee White
Is your business leading or lagging on social in your industry? Without competitive benchmarks, it’s impossible to tell. And if it’s possible to tell what’s working and what isn’t, why commit to a social media marketing strategy in the first place? Our latest research puts an end to that existential crisis. We analyzed the social…
What 51 Million Pieces of Content Say About Your Social Media Marketing StrategyIs your business leading or lagging on social in your industry? Without competitive benchmarks, it’s impossible to tell. And if it’s possible to tell what’s working and what isn’t, why commit to a social media marketing strategy in the first place? Our latest research puts an end to that existential crisis. We analyzed the social... Keep readingKara Burney
It’s easy to want to dismiss Snapchat for brands. There are already an overwhelming number of social platforms your business has to manage just to have a well-rounded social presence. So naturally, the thought of introducing a third, fourth, fifth, or even sixth platform sounds like something you’ll just continue to procrastinate on until next…
5 Reasons to Tell Your Brand’s Story on SnapchatIt’s easy to want to dismiss Snapchat for brands. There are already an overwhelming number of social platforms your business has to manage just to have a well-rounded social presence. So naturally, the thought of introducing a third, fourth, fifth, or even sixth platform sounds like something you’ll just continue to procrastinate on until next... Keep readingSaba Sedighi
Snapchat is the new hot platform on the social media block. But many marketers are intimidated by Snapchat, with its youthful user base and difficult-to-navigate interface. To make it easier, I’ll explain how to create Snapchat content, and walk you through the basic Snapchat editing techniques. How to take a photo or video in Snapchat…
How to Use Snapchat: Editing Tips, Emojis, Filters, and MoreSnapchat is the new hot platform on the social media block. But many marketers are intimidated by Snapchat, with its youthful user base and difficult-to-navigate interface. To make it easier, I’ll explain how to create Snapchat content, and walk you through the basic Snapchat editing techniques. How to take a photo or video in Snapchat... Keep readingRebecca Lee White
Visual marketing is no longer just a fad — it’s a renaissance. We have apps to create and edit almost every visual format, including photos, infographics, GIFs, and short videos. That’s because visuals are essential to how we process information. In fact, 30 percent of the human brain is engaged in the task of processing…
Your Guide to Better Visual Marketing on 4 Key Social NetworksVisual marketing is no longer just a fad — it’s a renaissance. We have apps to create and edit almost every visual format, including photos, infographics, GIFs, and short videos. That’s because visuals are essential to how we process information. In fact, 30 percent of the human brain is engaged in the task of processing... Keep readingRobert Katai
In sports marketing, you have to be reactive to whatever happens on the court. Win or lose, you have to create content, tell your team’s story, and keep fans motivated for that next game or next season. It’s much easier to market when you’re winning — just look at the engagement that the Warriors and…
Inside the Washington Wizards’ Slam Dunk Season on Social MediaIn sports marketing, you have to be reactive to whatever happens on the court. Win or lose, you have to create content, tell your team’s story, and keep fans motivated for that next game or next season. It’s much easier to market when you’re winning — just look at the engagement that the Warriors and... Keep readingJacob Raim
Businesses looking to improve their social media marketing have a bevy of tools to choose from — over 186, according to Chief Marketing Technologist. With that many potential solutions to choose from, the paradox of choice is certain to set in. To ease your anxiety I’ll break down two common — and often complementary —…
Social Listening vs. Social Media Analytics: What’s the Difference?Businesses looking to improve their social media marketing have a bevy of tools to choose from — over 186, according to Chief Marketing Technologist. With that many potential solutions to choose from, the paradox of choice is certain to set in. To ease your anxiety I’ll break down two common — and often complementary —... Keep readingKara Burney
As many of you are already aware, Facebook announced that it would change its algorithm on June 28. In their release, they stated the change would cause content from users’ friends and family to be more prominently featured in the news feed, although they didn’t go too far into the finer details of the change….
How the New Facebook Algorithm Impacts BusinessesAs many of you are already aware, Facebook announced that it would change its algorithm on June 28. In their release, they stated the change would cause content from users’ friends and family to be more prominently featured in the news feed, although they didn’t go too far into the finer details of the change.... Keep readingSam Rutzick
The launch of Snapchat Memories is the major Snapchat turning point marketers have been waiting for. Brands now have the flexibility to upload branded photos and videos, save their snaps and stories, and repurpose content as needed. Or, they can export snaps, which can then be cross-promoted on other platforms. Snapchat Memories essentially functions like…
How to Use Snapchat Memories for BrandsThe launch of Snapchat Memories is the major Snapchat turning point marketers have been waiting for. Brands now have the flexibility to upload branded photos and videos, save their snaps and stories, and repurpose content as needed. Or, they can export snaps, which can then be cross-promoted on other platforms. Snapchat Memories essentially functions like... Keep readingRebecca Lee White
Facebook dark posts are one of the smartest content targeting strategies available on the network. Here, we’ll explain how TrackMaven’s new feature for tracking dark posts helps marketers monitor and report on their success. What are Facebook dark posts? Facebook dark posts, also known as “unpublished posts,” are ads that won’t appear on your brand’s…
How to Track Facebook Dark PostsFacebook dark posts are one of the smartest content targeting strategies available on the network. Here, we’ll explain how TrackMaven’s new feature for tracking dark posts helps marketers monitor and report on their success. What are Facebook dark posts? Facebook dark posts, also known as “unpublished posts,” are ads that won’t appear on your brand’s... Keep readingChristine Zdelar
Happy #SocialMediaDay! As you’re tweeting and posting away about what’s new on social, we wanted to help you create amazing content for your brand with this list of our best social media guides. Creating amazing content doesn’t have to be rocket science! Use these guides and reports to help you shape your marketing strategy, so…
The Best Social Media Guides From TrackMavenHappy #SocialMediaDay! As you’re tweeting and posting away about what’s new on social, we wanted to help you create amazing content for your brand with this list of our best social media guides. Creating amazing content doesn’t have to be rocket science! Use these guides and reports to help you shape your marketing strategy, so... Keep readingRebecca Lee White
Improving your Facebook content strategy doesn’t have to be rocket science. There’s plenty of low-hanging fruit that can easily improve the effectiveness of your Facebook posts. The trick is to isolate the easy-to-adapt tactics that impact engagement with your brand’s posts. How to identify low-hanging fruit that can dramatically improve your Facebook content strategy: Identifying…
Facebook Content Strategy: Finding the Best Tactics for Your BrandImproving your Facebook content strategy doesn’t have to be rocket science. There’s plenty of low-hanging fruit that can easily improve the effectiveness of your Facebook posts. The trick is to isolate the easy-to-adapt tactics that impact engagement with your brand’s posts. How to identify low-hanging fruit that can dramatically improve your Facebook content strategy: Identifying... Keep readingRebecca Lee White
The premise behind Snapchat is simple: share customizable, short-lived photo and video content with friends from your phone. But when it comes to using the platform for brands, things get complicated. How to use Snapchat for business, and best practices in particular, can be difficult to pin down. What are the best practices I should…
Snapchat for Business: Best PracticesThe premise behind Snapchat is simple: share customizable, short-lived photo and video content with friends from your phone. But when it comes to using the platform for brands, things get complicated. How to use Snapchat for business, and best practices in particular, can be difficult to pin down. What are the best practices I should... Keep readingRebecca Lee White
How can newsrooms harness the power of data and analytics without compromising editorial judgement? Ari Isaacman Bevacqua, Growth Strategy Editor at The New York Times, joined #TrackMavenLive to discuss how she works with reporters and editors to increase audience reach and deepen engagement while maintaining Times values. Ari joined me to talk about: How to…
How The New York Times Grows Its Digital Audience [WEBINAR]How can newsrooms harness the power of data and analytics without compromising editorial judgement? Ari Isaacman Bevacqua, Growth Strategy Editor at The New York Times, joined #TrackMavenLive to discuss how she works with reporters and editors to increase audience reach and deepen engagement while maintaining Times values. Ari joined me to talk about: How to... Keep readingKara Burney
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