Here are the top five things marketers need to know this week:
1. Snapchat wants to stop sharing ad revenue with its media partners — ReCode
“The red-hot messaging app wants to make a major change in the way it works with companies that supply it with content for its ‘Discover’ section.
Instead of sharing ad revenue that section produces, Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself. It’s the same model that TV networks use when they buy programming.”
2. Top marketers tackle bias for ROI gain — VentureBeat
“Women account for 80 percent of all purchases and, as this data shows, advertising that reflects the truth of their lives dramatically drives intent to buy as well as brand reputation.”
3. Introducing the Pin Collective: A group of expert Pinterest creators — Pinterest
“These experts will work directly with brands to create content that simultaneously delights Pinners and drives business results.”
4. How five companies built brands people want to work for — Inc
“Employer brand has become one of the most pressing issues for recruitment teams around the world. Here’s some inspiring examples to kick-start you into action.”
5. Facebook Live adds audience-building tools — MarketingDive
“In a blog post Tuesday, Facebook announced Live API, a new tool that allows publishers to schedule Facebook Live streaming video broadcasts in advance.”
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