Serena Williams’ bid to make history as the first woman since Steffi Graf to complete a Grand Slam — winning all 4 grand slam tournaments in the same calendar year — came to an end with her dramatic 3-set loss to Roberta Vinci in the semifinals. But on Twitter, Serena proves she’s still a Twitter powerhouse.
With over 60K interactions, this tweet from the tennis great was #1 most engaged-with tweet among all the US Open contenders throughout the tournament:
If you want to be great, you must first believe that you can be. Gatorade
#WinFromWithin https://t.co/OdvjPFPqTn
— Serena Williams (@serenawilliams) September 4, 2015
As our platform shows, the tweet — which powerfully plugs Gatorade’s #WinFromWithin campaign — was a smashing success, even by Serena terms. The tweet reaped 17X more interactions than Williams’ average tweet! That’s more than 7X more engagement than the top tweet from the US Open Men’s Champion, Novak Djokovic. Djokovic’s top tweet from the tournament — which featured a behind-the-scenes look at playtime with his son — reaped only 9.2K interactions:
If there ever is an incentive to play well tonite…this is it :) #familytime pic.twitter.com/qpW6MckKAL — Novak Djokovic (@DjokerNole) September 11, 2015
Despite her loss, this data proves Serena Williams still packs a punch off the court as a brand ambassador. We count that as a win for Serena — and for Gatorade.