Content Marketing World induces content overload of the best variety — the kind that comes from 4 full days of networking with the best and the brightest in the content marketing industry.
With over 150 sessions from over 100 speakers, the possibilities are endless for you to choose your own Content Marketing World adventure…
Feeling overwhelmed by the possibilities? We’re here to help you plan your time in Cleveland. Here’s our ultimate guide to Content Marketing World 2015!
And if you haven’t registered yet, use our discount code TRACK100 for $100 off!
September 8th: Registration + Welcome Reception!
Step One: Land in Cleveland! Step Two: Check in!
Registrations runs from 10am through 7pm, so grab your orange badge and set off to a workshop from 1-4:30pm!
We’re looking forward to Andrew Davis’ session, Moneyball Marketing: The Simple Science Behind Mega Content Success. Check out the teaser!
Then let all the content marketing goodness sink in before the Opening Night Reception at the Rock & Roll Hall of Fame!
Content Marketing World 2015 is kicking off with a bang at Cleveland’s Rock & Roll Hall of Fame! We can’t wait to bring a little corgi to the big event…
Day One: September 9th
7:00am-8:00am Breakfast!
Kickstart your morning with a pick-me-up from the TrackMaven booth! As a proud CMWorld sponsor, we’ll be front and center in the exhibit hall giving out treats to get you ready for a full day of content marketing shop talk.
8:00am-10:00am: Opening Keynotes!
Once you’re properly fed and caffeinated, head to the opening keynotes! TracMaven CEO Allen Gannett has the honor of introducing Convince & Convert President Jay Baer for his keynote, Does Your Content Pass the Mom Test?
10am: Networking Break!
Want to see how your content marketing stacks up against other companies in your industry? Swing back by the TrackMaven booth (#13) to find out!
We’re offering custom industry benchmarks for all Content Marketing World attendees. Register at trackmaven.com/howdoirank
We’ll be at Booth #13, but if you can’t find us, just look for the giant corgi!
10:45am-1:30pm: Breakout Sessions!
You can’t go wrong with the caliber of speakers at CMWorld, but we’ve dog-eared a few!
10:45am: Doug Kessler’s session How Insane Honesty Can Take Your B2B Story to the Next Level
11:45am: Ann Handley’s session Good Content vs. Good Enough Content: A Fight for Sore Eyes
12:30pm: Lunch & learn with our founder and CEO, Allen Gannett! He’ll be presenting the session Cutting Through the Noise Using Content Marketing Analytics.
1:30pm: Hollywood Squares!
The Content Marketing Institute is bringing this year’s Bright Lights, Big Content theme to life with a live rendition of the Hollywood Squares game show!
Except in this version, the 9 tic tac toe squares will be filled with content marketing leaders and friends like Jay Baer, Andrew Davis, Julie Fleischer, and Carmen Hill.
And of course, the center square will be occupied by none other than the Godfather of Content Marketing, Joe Pulizzi!
2:30 — 4:15pm: More Breakout Sessions!
Here are a few of our picks for the afternoon breakout sessions!
2:30pm: Need to supplement your content output? Check out Jason Miller and more on the panel How to Effectively Outsource Content to Freelancers.
For more from Jason Miller, check his insider tips for effective LinkedIn marketing here
3:30pm:In the session Content Hacks: 50+ Best Practices, Shortcuts and Tools to Double Your Engagement and Conversion Rates, Matt Heinz, President of Heinz Marketing, is offering a fast-paced review of the real-time best practices used by B2B content marketers to increase reach, engagement and conversion of readers into prospects, opportunities and customers.
Want more marketing tips from Matt Heinz? Check out our content marketing Q&A on Moneyball Marketing here!
4:15pm: Treats With TrackMaven!
Stop by Booth #13 again for a special treat with Team TrackMaven! We promise it will be just what the doctor ordered after a long day absorbing content marketing best practices!
4:45pm: Closing Afternoon Keynote: John Cleese
Any Monty Python fans in the house? Then you won’t want to miss this keynote from comedic genius John Cleese. Trust us — you’ll laugh, and you’ll learn. Here’s a taste of what you can expect!
6:00pm: Get Plugged In at Content Marketing World
Join TrackMaven for a night of award-winning food, inventive libations, and live music! After a long day at Content Marketing World, get outside and make your way up to the rooftop patio as we eat, drink and mingle to the lush grooves of Seattle’s Smokey Brights.
We’re kicking off the party on from 6:00-9:00pm at the Greenhouse Tavern. Availability is limited, so register now and arrive early to ensure your spot! Into party-hopping? For more libations and networking, check out Modern Marketing Mashup at #CMWorld at House of Blues before heading to the offsite entertainment for the evening…
8:00pm: Barenaked Ladies Concert at The Music Hall
After a long day of speakers, great and thoughtful sessions and networking, join us at Cleveland’s Public Auditorium, adjacent to the Cleveland Convention Center in The Music Hall, a venue that has hosted legendary performances from Duke Ellington, Elvis, and The Beatles!
Day Two: September 10th
Early riser? Get your pre-breakfast content fix with the morning intensives from 7:15am — 8am!
8:30am: Opening Keynote with Rajiv Chandrasekaran
Rajiv Chandrasekaran, the former Washington Post reporter who co-authored a book with Starbucks chief executive Howard Schultz, will be heading up a new media studio that will have close ties with the international coffee giant.
9:30am: Networking Break!
Still haven’t gotten your industry benchmark? Now’s your chance! Register at trackmaven.com/howdoirank and swing by the TrackMaven booth! (Booth #13)
10:00am - 1:00pm: Breakout Sessions!
Once again, the morning breakout sessions are jam-packed with content insights. Here are a few of our picks!
10:00am: Hear from Julie Fleischer, The Kraft Heinz Company’s Senior Director of Data, Content, & Media, in her session Leveraging First-Party Data from Content and the Impact on Digital ROI.
11:00am: Want to know how senior marketers are preparing for the future of content? Then this is the panel for you: How Senior Marketers and CMOs Are Structuring Around Content Marketing
11:45am: Autodesk managed to develop a small but successful content marketing pilot program into an enterprise-wide Content Marketing Team. Learn how they did it in this session, How to Launch a Content Marketing Pilot Program in an Enterprise.
1:00pm: Hollywood Squares — Round 2!
See a fresh group of contestants compete in CMI’s live Hollywood Squares game show!
1:45pm - 3:30pm: Breakout Sessions!
Here are our suggestions for another content-filled afternoon!
1:45pm: Hear the Content Marketing Institute’s own content wizards, Cathy McPhillips and Monina Wagner, share their tricks of the trade in this case study, Full Social Media Integration with Content Marketing.
2:45pm: Where do marketing executives need to focus for maximum impact? Hear from a panel of execs in the panel Tying it All Together For Revenue-Panel of Marketing Executives
3:30pm: Networking Break!
Still haven’t claimed your industry benchmark or taken a picture with our mascot, Maven the Corgi? Now’s your chance! Come see us at Booth #13!
4:00pm: Content Marketing Awards Presentations & Announcements
See the year’s big winners walk the orange carpet!
4:30pm: Closing Keynote — Nick Offerman
That’s right — Ron Swanson is in the house! According to Joe Pulizzi, here’s what marketers can expect to learn from the famous funny man:
“As an actor, writer, producer and entrepreneur, Nick Offerman has developed the reputation as one of the most creative artists in Hollywood. He has a unique take on storytelling, and what it takes to get attention in a smartphone world.”
Day Three: September 11th — All Day Labs
Odds are, by now your brain is probably feeling something like this…
Any guesses for how many revolutions the @cmicontent banner made during #CMWorld? A video posted by TrackMaven (@trackmaven) on
But if you can take some more learning, stick around for the all-day labs from 9:00am - 3:00pm!
Our interest is piqued by Publishing & Media Lab – How publishing & media companies can capitalize on the content marketing and native advertising boom with Andrew Davis, Sam Slaughter, and many more media executives.
That’s it! Will we be seeing you at #CMWorld? Tweet us at @TrackMaven to let us know!