The digital marketing universe has exploded at an unprecedented rate — and whether you like it or not, it shows no signs of slowing down in the years ahead.
To help you stay up to date on what matters in digital marketing today, we’ve put our competitive intelligence platform to work to surface the week’s top marketing stories and trending topics.
Here’s the top marketing news for the week of August 3rd, 2015!
5 Things You Didn’t Know About Social at Salesforce
Did you know that it’s only a team of 3 managing Salesforce’s corporate social media channels? With such a lean team, strategy is essential to maintain the brand’s social presence. Some of the team’s top social marketing tips include:
- posting a mix of light/fun and meatier content;
- choosing your channels wisely (Linkedin drives the most traffic for the Salesforce team)
- hosting Twitter chats to engage new audiences
- monitoring brand mentions
- and empowering a Social Ambassador Program.
The social media team at Salesforce, for instance, found that when people engage with more overtly “shareable” content like a fun company culture piece, it makes it more likely that a follow up post that is more professional (e.g. an e-book), will reach and engage new prospects.
Read the complete list of social marketing tips from Salesforce here.
Why Wendy’s Went Upscale on Intagram
In the past month, fast food chain Wendy’s launched a brand new Instagram strategy featuring high-quality images and partnerships with Instagram influencers like photographer Nathan Michael. “Our testing has shown Instagram, when we have the right creative, improves people’s perceptions of the brand,” Wendy’s VP of Digital Brandon Rhoten reported to Digiday.
The move marks an attempt to differentiate the brand from top competitors like McDonald’s, Burger King, and Shake Shack, each of which have Instagram audiences more than twice the size of Wendy’s.
Image via Digiday
“The move marks an evolution of Wendy’s social strategy, which is now focused on adding value to users of each individual platform that it dabbles in,” Digiday notes. Gee, that sounds like a channel-specific content strategy — which we advise for all of our customers! More on that here.
Read the complete story about Wendy’s Instagram transformation from Digiday here.
How to Master Content Marketing on LinkedIn
While investing in paid-advertising on LinkedIn can be beneficial, marketers can leverage organic options to execute a successful content marketing strategy as well. This article from HubSpot advises on not only on where to distribute your content on LinkedIn, but how to execute a successful content marketing campaign as well. Hubspot recommends the following:
- using status updates and long-form publishing to gain exposure and open new networking opportunities;
- planing content in advance;
- determining the correct posting frequency;
- following up with generated activity to drive conversation and dialogue.
Read more of HubSpot’s best practices for master content marketing on LinkedIn here.
‘Daily Show’ Set Is Going To The Newseum
Jon Stewart made his mark in media with his revolutionary, satirical news program The Daily Show… and now his set is officially a piece of history. The Newseum — Washington, D.C.’s interactive museum of news and journalism — announced on August 5th that Stewart’s set will become a part of the museum’s collection following the finale episode on Thursday, August 6th.
So what does this have to do with marketing? Well, it just so happens that we’re hosting our marketing summit — Spark 2015 — at The Newseum on October 8th!
More info and registration — which comes with a complimentary pass to museum — can be found here!
Read the complete story from Fortune here.
Marketing Event-Of-The-Week: ClickZ San Francisco
Join ClickZ on August 10-12 as they return to San Francisco with their action-packed, educationally-focused agenda. The conference promises to cover the latest digital marketing tips, tricks and tools that will blow your mind, make you rethink your strategy and provide actionable takeaways to revolutionize your marketing campaigns. Our team of Mavens will be there…. bark at us @TrackMaven if we’ll see you there!
Want more marketing news? The TrackMaven Newsletter will bring you all the latest digital marketing and competitive intelligence content from our blog directly to your inbox. Subscribe to our Weekly Newsletter below!