The digital marketing universe has exploded at an unprecedented rate — and whether you like it or not, it shows no signs of slowing down in the years ahead.
To help you stay up to date on what matters in digital marketing today, we’ve put our competitive intelligence platform to work to surface the week’s top marketing stories and trending topics.
Here’s the top marketing news for the week of August 10th, 2015!
Meet Alphabet, Google’s New Corporate Boss
In perhaps the biggest tech news of the week… Google announced the launch of a brand new parent holding corporation, Alphabet Inc., whose playfully innocuous name belies its impact. As current Google CEO Larry Page — who will now helm Alphabet Inc., with Google co-founder Sergey Brin serving as President — noted in his blog post:
“…the whole point is that Alphabet companies should have independence and develop their own brands.”
In other words, the failure of one product or venture won’t impact the company’s overall valuation any longer. Given the recent death of Google+, that rationale shouldn’t shock marketers… And marketers should also take note: under the new structure, search, ads, and YouTube will remain under the Google umbrella.
Read the complete story from TechCrunch here.
Twitter officially drops 140-character limit… for direct messages
Ever felt constrained by Twitter’ 140 character count? Well now the sky — or at least 10,000 characters — is the limit for direct messages on the platform. The change offers greater conversational appeal that will help the network keep up with more message-heavy social platforms, including, WhatsApp and Facebook Messenger.
Image via blog.twitter.com
In a post on the company’s official blog, Twitter noted that while the network provides opportunities for public interactions, the changes to Twitter’s Direct Messages mark “another big step towards making the private side of Twitter even more powerful and fun.”
Read more about the change from Mashable here.
Inside the Current Inbound Job Market: New Data on Today’s Hottest Roles & Responsibilities
Want to rise up the marketing ranks? Better start adding to your skillset… According to a new study by Fractl and Moz, versatility is the name of the game in the inbound marketing hiring market. Just take a look at the hierarchy of “generalist” over “specialist” titles in the list below:
Jacks of all trades with a mix of content marketing, SEO, PPC, Google Analytics, and digital marketing experience are in highest demand!
Read the complete study here.
People in these countries hate web ads the most
Internationally, internet users’ tolerance of online ads is as diverse as we are as a human race… PageFair measured internet ad intolerance by measuring the percentage of users using ad blocking software around the globe. Interestingly, Greece tops the charts with the largest percentage of ad blocking software users (37.50%), while China has the most tolerant web ad population.
Read the complete list of social marketing tips from Business Insider here.
Next Week’s Marketing Events!
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SMSS Atlanta
Join us at SMSS Atlanta on August 19-20 where you’ll be able to learn what types of content best connect and convert your customers and get smart about aligning content and social strategy across channels.
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LIMRA LOMA Social Media Conference for Financial Services
Now in their 6th year, #LLSMC brings together social media leaders from the financial services industry with other experts from inside and outside the industry to put you at the center of that conversation. Join us this year in San Francisco on August 19-21.