Ann Handley is waging a war against mediocre content (and she’s winning.) Hear from Ann Handley at Spark 2015 on October 8th!
In the world of content marketing, Ann Handley is a pioneer. Not only did she the co-found ClickZ, one of the first sources of interactive marketing news and commentary, but as the Chief Content Officer at MarketingProfs, she directs the content strategy for the largest community of marketers in its category. Talk about meta-marketing!
Handley’s content marketing influence has not gone unnoticed; she is cited in Forbes as the most influential woman in social media, recognized by ForbesWoman as one of the top 20 women bloggers, and is a both a LinkedIn Influencer and regular columnist for Entrepreneur Magazine.
But first and foremost, Ann Handley is waging a war on mediocrity in content…. and she’s winning.
Her book Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content is a Wall Street Journal bestseller. And that’s not her only viral piece of content…
When we interviewed Jason Miller — the chief architect behind LinkedIn Marketing Solutions’ global content engine — he cited Handley’s other best-selling book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, as the one book that really got him started in marketing.
Content Rules has since been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese and Czech!
As a go-to content marketing guru, we sought out Ann’s take on the future of content marketing. She shared this advice for nimble marketing professionals to keep their competitive edge in the years to come:
Content marketers are, increasingly, just marketers. Which thrills me. Because it means that content isn’t just nice to have. It’s necessity. Good writing is the basis of so much good content that gets noticed, no matter what form that content ultimately takes. What’s more, for businesses, good writing is a mirror of good, clear, customer-centric thinking.
And one fun fact you might not know about Ann… she’s a proud member of the shedworking movement
Yes, you read that right — the shedworking movement,. In July 2014, Handley followed in joined the legacies of literary greats like E.B. White by erecting a one room, 11 X12 foot house in her backyard to serve as her personal office. Handley’s tiny house serves as her distraction-free office for ultimate content creation productivity. Maybe that’s how she’s able to accomplish so much…
Handley holds content marketing court from her very own tiny home in her backyard.
Don’t miss Ann Handley at Spark 2015 on October 8th! Register today!