One of my biggest projects the past few weeks has been to complete our marketing plan for TrackMaven. It was a challenge because we had the tactics; however, compiling them into a higher level strategy required more of my brain juices than I thought.

For this Slideshare Tuesday, Mackenzie Fogelson’s Slideshare from SearchLove Boston on how to Think Differently to Accomplish Big Goals for Your Business really caught my attention because it’s something that I’ve been working on with our marketing plan. This Slideshare is a little bit longer than previous ones that I’ve shared; however, all of the information is extremely useful. Even if you aren’t an SEO or just being a marketer in this digital your title doesn’t just streamline to one set of job duties.

Think Differently How To Accomplish Big Goals For Your Business by Mackenzie Fogelson

SearchLove Boston 2013 Mack Fogelson_Think Differently from Distilled

5 Takeaways

1. “Instead of just being a SEO, you’ve got to be a Creative, and a Marketer and a Strategist and a Data Scientist.”
2. You have to be collaborative and Unite!!
3. Earn Buy-In.
4. Figure out your KPIs.
5. Think high level for the year.

This is definitely a slideshare that I will continue to reference. There were way more than 5 takeaways and I suggest you go through this slideshare to the fullest because it is in fact a guide book that will help you figure out the most important things you want to accomplish for your marketing.