A/B Testing
A/B Testing is specific part of a marketing testing that tests two different aspects (one is the control and the other is the changed factor) to determine which has a better result in order the optimize a marketing effort.
More details ]Ad Space
Ad space is the section of a website that is allocated for advertising. Most websites set aside a portion of their page for marketers to buy as party of a paid advertising campaign. Web pages can contain one or multiple ad display spaces, and the format of the space can vary.
More details ]Affiliate Marketing
Affiliate marketing is the practice of an advertiser paying a third party to publish ads on their web page. Payment can be given as either a percentage of a sale or as a fixed sum for each conversion.
More details ]Anchor Text
This is the text that is embedded in a hyperlink. It is highlighted and when clicked on, it will redirect a web user to the desired web page. It is an off-page SEO factor that other websites use to refer to your content.
More details ]Authority
Authority is one of the ranking factors that influence a website's SEO. It is a measure of the overall power of a web website across the internet. Websites with high authority are the more popular, respected websites.
More details ]Banner Ad
Banner Ad is a form of advertising that utilizes a graphic display to advertise a company. A banner ad usually appears along the sides of a web page: at the top, bottom, left, or right. They often take a rectangular shape and can contain both images and text.
More details ]Benchmarking
Benchmarking is the process of measuring a business’s performance, policies, strategies, and other metrics against the standard of its industry and those of its competitors. Companies benchmark to analyze their success and get a better understanding of how they are performing relative to their competition.
More details ]Brand Awareness
Brand awareness measures a potential customer’s ability to recognize a brand and associate it with a certain product or service.
More details ]Brand Equity
Brand equity is the additional value a product receives from having a well known brand. It is the difference in price that a consumer pays when they purchase a recognized brand's product over a lesser known, generic version of the same product.
More details ]Brand Loyalty
Brand loyalty is the tendency of consumers to continuously purchase one brand's products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship.
More details ]Branding
This is the process of differentiating your product or service from other products and services through the creation of unique advertising campaigns, symbols, images, and themes. The goal of branding is to establish a distinctive presence in your industry as a recognizable company.
More details ]Buyer Persona
A Buyer Persona is a research-based representation of the ideal buyer for a company.
More details ]Call-To-Action (CTA)
A Call-to-Action (CTA) is a marketer's prompt to a visitor to perform a desired action.
More details ]Click-Through
A click through is the process of a website visitor clicking on one of your online advertisements. Whether it’s a banner ad, a link in an article or email, or any other form of advertisement that links to your web page, if a visitor clicks it, it counts as a click through.
More details ]Click-Through Rate
Click Through Rate informs you of how many people click on the ads, is a measurement of the success of online ads.
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