Using TrackMaven in Your Marketing Workflow

This two-lesson course is designed to help you identify how the tools in TrackMaven fit best into your personal and team workflows.

Although there are infinite types of workflows, this course examines the elements common to most. Namely benchmarking and setting goals,  planning content, reviewing goal progress, and reviewing content.

The first lesson on Optimizing Your Individual Workflow will help you:

1. Set good, realistic goals by benchmarking your performance vs. key competitors
2. Identify themes and value propositions that are most successful, and incorporate them into your content plan
3. Review progress toward goals for routine reporting and self-assessment, and
4. Efficiently review content to keep tabs on your competitors' and tracked brands' content, and assess how it's resonating

The second lesson on Optimizing Your Team Workflow  will show you how the four tenets of an optimized workflow play out at the team level with shared goals,  collaboration on Content Ideas, and shared Reports for performance review.