- Segmenting Basics
-
Lesson 1: How to Segment Content in TrackMaven Using Tags
-
Lesson 2: How to Create an Event Playbook Using Tags
- Comparing Campaigns, Keywords, and Subjects
-
Lesson 3: How to Compare Campaigns Head-to-Head
-
Lesson 4: Introduction to Analyzing Exported TrackMaven Data in Excel
-
Lesson 5: Creating a Head-to-Head Comparison Using Data Export & Excel
- What's Next?
-
Conclusion
Comparing Keywords and Campaigns in TrackMaven
If you'd like a custom report or comparisons you can't get inside TrackMaven, you can easily create a custom analysis in Excel from content "tagged" in TrackMaven and the Content Feed Data Export.
This course provides a tutorial on segmenting content with tags and creating custom reports with TrackMaven data in Excel. At the end of this course, you'll be a tagging wizard and ready to compare keywords and campaigns to one another both inside TrackMaven and in Excel.
- How to Segment Content in TrackMaven Using Tags provides an introduction to Segmenting content with tags, which is the first step to comparing campaigns, keywords, and everything else in TrackMaven
- How to Create an Event Playbook Using Tags presents a case study about optimizing event marketing with tagged content
- How to Compare Campaigns Head-to-Head is about comparing one campaign to another in TrackMaven, and evaluating tagged content performance quantitatively in Excel
- Introduction to Analyzing Exported TrackMaven Data in Excel introduces you to the Content Feed data export functionality
- Creating a Head-to-Head Comparison Using Data Export & Excel takes you out of the application to provide instructions for creating a Pivot Table to compare one campaign's impact to another's. This lesson includes instructions for measuring campaign effectiveness, evaluating performance by hashtags, and identifying the most impactful time to publish too